The interpreter · Maverick
Jargon Johal
CPO (Chief Plain-English Officer)
Allergic to jargon. Interprets what your marketer or agency sends you, in plain English.
What Jargon does
Allergic to jargon. Johal interprets what your marketer or agency sends you, in plain English, then hands you the questions they can't wriggle out of.
Extended family, new to the industry. Every term gets an "Explain it to my dad" line, so if Dad wouldn't get it, it gets rewritten.
Take action
From the HR file
- Hired
- 15 October 2026
- Prior experience
- None. Replaced Buster, who spoke fluent nonsense, and learned 100 terms on day one.
- HR note
- Has never said "synergy" without air quotes.
- Hobbies
- Translating. Marketing speak into English, never the other way.
Meet the rest of the team
- BradCM
- AtticusCEO
- Anne AuditCCO
- LeafCDO
- MavCWO
- RuaCCO
- Strategi SamCSO
- Tezza the TechieCTO
- YouxCXO
Every journey starts with a single step
Lao Tzu said it about a thousand miles. Make your first step a free chat. Tell us what's slowing you down.