Questions and answers

Yes. Maverick Digital is run by Brad, who is Coffs Harbour born and based. He helps small and medium-sized businesses use AI and get their marketing strategy right, locally first and anywhere else. Book a free chat.

Maverick Digital, based in Coffs Harbour. I work with small and medium-sized business owners across the region, and regional businesses get 20% off. See what I do.

Start with one problem, not one tool. Tell me what's slowing you down, and we'll work out whether I build the fix for you, guide your team, or coach you to do it yourself. Looking is free. So is a chat.

Small and medium-sized business owners with a problem to solve. The smaller you are, the more it helps.

Looking is free. So is a chat. Call 0439 255 001 or email brad@maverickdigital.com.ai, or book a chat.

Most people sell band-aids. I do surgery. I find the real problem behind what's slowing you down, then build or plan the fix, using tools I build with my own logic.

Most agencies do the doing: posts, ads and emails. Maverick Digital does the thinking and the systems: strategy, AI tools built with my own logic, and the plan your team or agency then carries out.

With Create, I build it for you. With Consult, your team builds it and I guide. With Mentor, you build it yourself and I coach you. Compare the three.

With Create, yes: I custom-build it for you, with my own logic. Where data needs plumbing into your systems, a developer does that part and I work with them. If you'd rather your team or you did the building, Consult and Mentor cover that.

No. Developers plumb the data. I manage data and knowledge, and I build the tools that run on it, with my own logic. When a job needs a developer, I work alongside yours.

They're the crew: tools I build and name, so you know who's on the job. Each one is a Nerd (curious, digs into the detail) or a Maverick (dogged, pushes until it's done). Anne Audit and Terry Techy are Nerds. Strategi Sam is a Maverick.

No. Maverick Digital is strategy and smart systems, not tactical execution. I'll give you ideas, set the plan and the pillars, and audit your Google Ads spend. The writing is done by you or your team.

It depends on the problem. We agree the timing as part of the scope, so you can keep moving.

We set targets at the start, as part of the scope. Then I create reports against those targets, so you can see whether we hit them or not. Every report is a one-page explainer: no overwhelming data, but it's there if you want it.

That's your question to answer. What's your budget, and what's your problem? We'll agree on a scope and a budget up front, so you can keep moving. How pricing works.

Yes. Regional businesses get 20% off. Regional means outside the capital cities.

Pro bono is on the table, especially for businesses that add real value to their community.

No money changes hands, but I'm a transparent marketer, so I'll be straight: it's not free. You give me your email to receive it. That's how a lead magnet works. You get the key issues, and we can talk about the actions. Anyone can buy software to run an audit. What you do with the information is what I'm selling. Get your audit.

No. Reports are included free, because they're essential to achieving results. That saves you the time and money of paying for an external report.

If a job needs me on site, travel costs are billed separately.

No. The smaller you are, the more it helps. I'm a business of one that runs like a team, thanks to an organised workflow and a smart knowledge layer.

That's not the goal. The goal is freeing your current team from busywork so they can focus on other things, like growth. Often it's the difference between hiring someone new and getting more from the people you already have.

That's exactly who I built this for. If you're stuck working in the business instead of on it, I'll free up that time so you can focus on growth.

No. While others sell technology, I show you the affordable solutions, teach you how to use them, and can mentor you. Where a custom tool is needed, I build it myself, with my own logic. Selling access to tools you could sign up for yourself is a band-aid.

No. There are no lock-in contracts. Mentoring has a minimum of one month, and that's it.

Yes. Everything comes with a user manual, written as a one-page explainer: no overwhelming detail, but it's there if you want it.

No. With Create, I do the building. If you want the skills yourself, Mentor coaches you through it.

Safety is one of my core values. Leave no trace: your data, your business and your reputation are protected, and AI is used responsibly, always. Your knowledge stays yours: never reused, referenced or repurposed for another client.

Yes. Everything is built to be handed over, not to lock you in. If you still need me in two years, I did it wrong.

An AI policy sets out how your team uses AI and where the lines are. If your staff use AI at all, it's worth having one. I'll help you design it and guide your privacy policy too, working alongside your lawyer, not instead of them. I've worked through GDPR changes and the rules in different countries.

Yes, and they cost you nothing but your email. Terry Techy, one of the crew, audits your website and systems. The first question: does your site use schema, so search engines and AI tools can understand it?

Make it easy for them to understand you: clear, conversational answers to the questions your customers ask, schema on your website, and a plain-English summary written for AI tools. This website does all three, and Terry Techy can check yours.

Ask it. AI gives your customers a shortlist of three to five names, and if you're not on it you're not considered. My audit asks ChatGPT, Claude, Perplexity and Google the questions your customers ask, shows you what they say, and tells you why. Get your audit.

AEO stands for answer engine optimisation: making sure AI tools like ChatGPT can find, trust and repeat the right facts about your business. It's SEO for the age of AI answers. You'll also hear GEO, generative engine optimisation, which means much the same thing.

Because it's built to sound fluent, not to say "I don't know". When your real answer isn't written down clearly in one place, AI fills the gap with something plausible. Usually the reputation is real, but the website isn't telling AI the same story.

Schema is code on your website that tells search engines and AI tools exactly what your business is, where it is and what it offers. Without it, they have to guess. It's the first thing Terry Techy checks. Nerd out on schema.

Yes. I help with SWOT analysis, marketing budgets and plans, audience segmentation, building a first-party database, nurture sequences, Google Ads audits, social media strategy, measurement and rich data synthesis. The full list.

Yes. I'll audit your Google Ads, find the wasted spend and optimise it. I don't write the ads.

Yes, including how to market with no money. My workshops aren't there to tell you how great AI is. They're there to get you using it: we solve one of your real problems live in the session, and you keep the results.

Yes. I'll set the plan and the pillars, then hand the doing to you or your team.

In Coffs Harbour, NSW. After living in Sydney, London and San Francisco, I'm back where I was born. I start with local businesses, but I work with businesses anywhere. More about me.

Yes, when the job needs it. Travel costs are billed separately.

Any business with a problem to solve. I've helped businesses across three continents for 28 years, and my background is in adventure travel.

I do. Every idea is mine, sorted with Claude's help. Nothing is scraped and nothing is auto-generated. Read Nerd.