What I do

Strategy and smart systems for small and medium-sized businesses. Three ways to work together, plus the marketing foundations most businesses skip.

Start with an audit. It costs you an email.

AI gives your customer a shortlist of three to five names. Is yours on it?

I ask ChatGPT, Claude, Perplexity and Google the questions your customers ask, and show you what they say about you. No money, but I'll be straight with you: it's not free. You give me your email, and I give you the key issues. Then we can talk about the actions, and re-test in 90 days to measure the change.

I'm a transparent marketer, so here's how it works. The audit is my lead magnet. Monitoring tools tell you the gap. I tell you why, and fix it. Anyone can buy software to run an audit. What you do with the information is what I'm selling.

Swap my email for an audit

Three ways to work together

Whichever you choose, I'm the one applying the know-how. The named tools in the crew work across all three.

Create

I custom-build it for you. Best for time-poor owners who want it done.

Your involvement: low

Consult

Your team builds it, I guide. Best for businesses with staff who can execute.

Your involvement: medium

Mentor

You build it, I coach you. Best for DIY types who want the skills. No lock-in contracts, minimum one month.

Your involvement: high

Why Maverick, not the rest

Plenty of AI consultants will sell you technology. Here's the difference.

	Many AI consultants	Maverick Digital
What you buy	Their technology, or a custom build	Affordable tools you can get yourself, taught to you. Custom builds only where they're needed.
Contracts	Ongoing retainers	No lock-in. Mentoring is a one-month minimum.
Where you end up	Needing them to keep it running	Able to run it yourself, with a user manual
The audit	Often a paid first step	Costs you an email
Marketing know-how	Usually not their focus	28 years of marketing and strategy, built in
Where they are	Often a capital city, working remotely	Coffs Harbour born and based. 20% off for regional businesses.

Four answers, one business

Ask four parts of the same business one customer question: "Is it still under warranty if someone else installed it?"

Support desk

"Third-party installation voids the warranty. Always has."

Out of date

Website copy

"Every product carries a full five-year warranty."

Wrong product

Your AI tool

"Yes, coverage is unaffected by who does the installation."

Invented

Organised

"Covered, if the installer was licensed and you kept the certificate."

One source

An example, not a client. The tool wasn't broken. Nobody had ever written the rule down. AI isn't an IT project. It's a knowledge project with a technology output.

How it works

Talk
Every journey starts with a single step: a free chat about what's slowing you down.
Plan
Upfront pricing and a plan in plain English. No jargon.
Build
AI does the legwork, and I check every piece of it.
Hand over
You keep everything, with a user manual. Nothing is finished until someone other than me can use it without asking a question.
Measure
One-page reports against the targets we set at the start, included free. No overwhelming data, but it's there if you want it.

The unfun stuff, done properly

The structural marketing work most small businesses skip, and pay for later.

Plans and numbers

SWOT analysis
Marketing budgets
Marketing plans
Audience segmentation

Customers and channels

Building a first-party database
Database hygiene and email deliverability
Structuring your database
Nurture sequences
Google Ads audits: I find wasted spend and optimise it
Social media strategy
Measurement: one-page reports against the targets we set at the start
Rich data synthesis: your data turned into one-page explainers

Workshops: how to market with no money.

My workshops aren't there to tell you how great AI is. They're there to get you using it. In every workshop we solve one of your real problems live, and you keep the results.

Learn more on Nerd: email, funnel, measurement, channels

AI policy and technical audits

Your AI policy. I'll help you design one: how your team uses AI, and where the lines are.
Your privacy policy. I'll guide you through it, so it matches how your business really handles data.
Technical audits. Terry Techy gets under the bonnet of your website and systems. First question: does your site use schema? Optimise all you want: if your technical optimisation isn't right, you're swimming against a tide you created.

I've worked through GDPR changes and the rules in different countries, so I know the questions to ask.

I work alongside your lawyer, not instead of them.

Learn more on Nerd: schema, SEO

Planning I'll help with

Years of managing marketing means I can set the plan and the pillars, then hand the doing to you or your team.

Content planning and content pillars
Image and photo shoots
Award submissions
PR
Other marketing activities

Learn more on Nerd: content, reputation

What I don't do

Maverick Digital is strategy and smart systems, not tactical execution.

Writing your content (I'll give you ideas)
Writing emails
Writing Google Ads
The tactical tasks that carry out the strategy
Developer work: plumbing your data into systems is a developer's job. I manage the data and knowledge, and work with your developers.

Create means custom-building tools and systems, not day-to-day marketing work.

What do I cost?

That's your question to answer. What's your budget, and what's your problem?

We'll agree on a scope and a budget up front, so you can keep moving.

Regional businesses get 20% off. Global vision, local thinking, remember. Regional means outside the capital cities.
Pro bono work is on the table, especially for businesses that add real value to their community.

Reports are included, free. No paying for an external report: measuring is essential to getting results, so it's part of the job.

If a job needs me on site, travel costs are billed separately.

Questions people ask

Who is Maverick Digital for?

Small and medium-sized business owners with a problem to solve. The smaller you are, the more it helps.

How much does Maverick Digital cost?

That's your question to answer. What's your budget, and what's your problem? We'll agree on a scope and a budget up front, so you can keep moving. How pricing works.

Is the audit really free?

No money changes hands, but I'm a transparent marketer, so I'll be straight: it's not free. You give me your email to receive it. That's how a lead magnet works. You get the key issues, and we can talk about the actions. Anyone can buy software to run an audit. What you do with the information is what I'm selling. Get your audit.

What's the difference between an AI consultant and a digital marketing agency?

Most agencies do the doing: posts, ads and emails. Maverick Digital does the thinking and the systems: strategy, AI tools built with my own logic, and the plan your team or agency then carries out.

Do you write content, emails or Google Ads?

No. Maverick Digital is strategy and smart systems, not tactical execution. I'll give you ideas, set the plan and the pillars, and audit your Google Ads spend. The writing is done by you or your team.

Is AI overkill for a small business?

No. The smaller you are, the more it helps. I'm a business of one that runs like a team, thanks to an organised workflow and a smart knowledge layer.

How do I get started?

Looking is free. So is a chat. Call 0439 255 001 or email brad@maverickdigital.com.ai, or book a chat.

See all 44 questions and answers

Don't say "we should have done that years ago"

One year with AI could be ten in your industry. Looking is free. So is a chat.

Book a chat Call 0439 255 001