Maverick Digital

Hi, I'm Brad

Founder of Maverick Digital: a business of one that runs like a team.

Global vision, local thinking

For 28 years I've helped businesses across three continents, much of it as part of a senior management team.

I studied media and communications at university in Lismore, just as the internet was starting.

After living in Sydney, London and San Francisco, I'm back where I was born: Coffs Harbour (in a hospital that no longer exists).

My dad was a banana grower, so local runs deep.

That's where "global vision, local thinking" comes from. It combines both my passions. I start with local businesses, and the approach works anywhere.

My background is in adventure travel, which explains a lot about how I work.

Like a good expedition leader: bold about where we go, careful about how we get there.

From the birth of the internet to AI

I've studied the internet since it was born. Print, websites, Web 2.0, social media and now AI: I've worked through every shift, so I know which ideas last.

  1. Early 1990s

    The internet is born

    The web opens to the public, and the first browsers arrive.

    Studying media and communications at university in Lismore, just as the internet was starting.

  2. 1990s

    Print

    Newspapers and magazines still set the agenda. Online is the new add-on.

  3. Late 1990s

    Websites

    Every business needs a website, and search engines become the front door.

  4. Mid-2000s

    Web 2.0

    The web turns two-way: blogs, reviews and user-generated content.

  5. 2010s

    Social media

    Phones and social feeds become where customers find, judge and talk about you.

  6. 2020s

    AI

    Customers ask AI tools for answers, and get a shortlist of three to five names.

    Back home in Coffs Harbour, running Maverick Digital.

What I've done

A smooth sea never made a skilled sailor.

  • 4,000 tripsorganised into a single database
  • Audited by AIusing an internal AI tool I built
  • 28 yearshelping businesses across three continents

Stories I've placed and shaped have run everywhere from Forbes and Condé Nast to the Manly Daily.

How I think

I carry how I think, not what I saw. The method travels with me. A client's data never does.

  • AI generates, humans decide.Every AI output is a draft until a named person approves it.
  • Evidence before opinion.Every job starts with the data, the survey or the report. Never with a view.
  • Fix it at the source.Fixing an output fixes one thing. Fixing the source fixes everything downstream, forever.
  • Find it before you build it.Most "we need to build X" is really "nobody can find X".
  • The system is the asset.Anyone can make one good page. The value is the machine that makes the thousandth to the same standard.
  • Name the owner.An action without a name against it is a wish.

What you can hold me to

Maverick, nerd and adventurous is the personality, and I'm a straight shooter. These are the values.

  • AuthenticityReal ideas, real experience, honest advice. No scraped content, no pretending.
  • Real innovationSolutions that actually move a business forward, not shiny AI for its own sake.
  • CreativityFresh thinking for every problem. No cookie-cutter templates.
  • ConsideredEvery recommendation is thought through. Fast doesn't mean careless.
  • SafetyLeave no trace. Your data, your business and your reputation are protected. Your knowledge stays yours: never reused, referenced or repurposed for another client. AI used responsibly, always.

Questions people ask

Is there an AI consultant in Coffs Harbour?

Yes. Maverick Digital is run by Brad, who is Coffs Harbour born and based. He helps small and medium-sized businesses use AI and get their marketing strategy right, locally first and anywhere else. Book a free chat.

Where are you based?

In Coffs Harbour, NSW. After living in Sydney, London and San Francisco, I'm back where I was born. I start with local businesses, but I work with businesses anywhere. More about me.

Are you a developer?

No. Developers plumb the data. I manage data and knowledge, and I build the tools that run on it, with my own logic. When a job needs a developer, I work alongside yours.

What industries do you work with?

Any business with a problem to solve. I've helped businesses across three continents for 28 years, and my background is in adventure travel.

See all 44 questions and answers

Every journey starts with a single step

Make yours a free chat. Tell me what's slowing you down.

Book a chat Call 0439 255 001