Brad smiling on a mountain trail

The founder · Human

Brad

CM (Chief Maverick)

Founder and boss. Created the team, employs them, makes the final call and deploys it.

Reports to
Nobody. The buck stops here. Except Rua, if she needs a snack.

How I became a Maverick

I grew up on a banana farm, and it was hard work. So I went and picked blueberries instead. Same devil, different disguise. Standing in that field of blueberries, all I could think was: "There's gotta be an easier way." It's driven me ever since.

I spent 28 years in adventure travel, where a natural disaster, a border closure or a pandemic could land on the desk in any given week. There were no big-player budgets, so I learned to solve problems fast, market without money and make every dollar prove itself.

Now I've found the easier way: I talk into my phone and my website updates. I didn't buy that. I built it, by solving the problem in front of me. My work is the proof, and I'll do the same for your business.

Global vision, local thinking

I've helped businesses across three continents, much of it as part of a senior management team, after living in Sydney, London and San Francisco.

Now I'm back where I was born, Coffs Harbour, and the approach works anywhere.

I've sat in every seat

It's quicker to list the ones I haven't.

  • Accounts and finance. I've dealt with plenty of profit and loss statements, but balance sheets still do my head in.

Everything else, from sales and operations to management and HR (human resources), I've done. I still run HR for Team Smarketing: not one complaint yet. So I see your business from every angle, not just marketing's.

Your thinking mentor

28 years of watching the data taught me how to think, and I teach it through the 5 Ds of AI fluency. The method travels with me. A client's data never does.

  • AI generates, humans decide.Discernment backup:
  • Evidence before opinion.Description:
  • Find it before you build it.Delegation:
  • Fix it at the source.Diligence:
  • My job is to come up with the BS, not to fall for it.
  • Name the owner.
  • The system is the asset.

Courses I did so you don't have to

I sat the official Claude Academy courses from Anthropic (the company that makes Claude), so you get the short version.

Every badge below is verified by Claude Academy. Tap one to check it yourself.

Google courses, through Coursera

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The other stage

You haven't bombed until you've bombed on stage.

Comedians are observers. We study logic: how things are supposed to work, and the exact moment they don't. That's where the joke lives. It's also where your business is leaking leads, time and money.

I made a lot of mistakes in this set. See if you can spot any.

From the HR file

Founded
13 October 2026
HR note
Still runs HR for Team Smarketing: not one complaint yet.

Every journey starts with a single step

Lao Tzu said it about a thousand miles. Make your first step a free chat. Tell us what's slowing you down.