Cookie banners: what do you actually have to ask?

Most cookie banners are nerves in a pop-up. Here's the plain version, and why fewer cookies means fewer problems.

Every website asks the same question: "Accept cookies?"

Most of us click yes without reading, and most businesses copy a banner without knowing what it's for.

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Keep climbing to the Summit

"Make me a Maverick" posts are the joined-up thinking, for people ready to act. They come with every Summit plan, along with unlimited Ask Mav, games and full Anne Audit reports.

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Marketing talk, minus the jargon

Ask Jargon Johal what any marketing term means, in plain English.